Visual Brand Identity
This is an imagined rebrand of a local fast food outlet called Solly's Corner located in Fordsburg, Johannesburg.
Because customers associate the brand with fond memories of family and childhood, I based the brand’s visual identity on a look and feel reminiscent of nostalgia. I also created a menu and business card as the printed deliverable and a pocket calender as the promotional item. The pocket calender features illustrations of some of the most famous meals at Solly’s Corner and is accompanied by packaging that looks like mail / post.
